Line Card

Essential News
Rockwell Automation on the Move event comes to Northern California! Save the Date for February 8-9, 2012.
If you have ever been to Automation Fair then you will be pleased to know we have a local version coming to Northern California! Join us in Modesto for this RAOTM and find solutions geared toward smart, safe and sustainable manufacturing, emphasizing Plant-Wide Optimization — Reach your productivity and efficiency goals by continuously improving operations across your enterprise, and throughout your plant's lifecycle. Sustainable Production — Make your operations cleaner, safer and more energy efficient. Machine Builder Performance — Innovation and differentiation to your machine designs. See how to gain a competitive edge by embracing global standards and improving performance. This will also include Hands-On Labs, Technical Sessions, and Product & Technology Exhibits.
I4A and L2L are added to the Seminar Series for 2012!
These learning modules are focused on the latest industry-driven issues and topics. Attending a Line-to-Load seminar gives you a great opportunity to learn more about Allen-Bradley Power Solutions through presentations, demonstrations and interactive learning sessions. The learning modules focus on cost-saving panel design techniques, wiring reduction, standards compliance, application-specific solutions, technical reviews, new product advancements and global application considerations, to name a few.
Panel Perks from Panduit!
Receive a FREE TOOL when you purchase $500, $1,500, or $8,500 in product from any three of these qualifying Panel System Product Lines: Cable Ties & Mounts, Wiring Accessories, Wiring Duct, Grounding Connectors, Terminals & Ferrules, Identification & Labeling, Abrasion Protection, and Power Connectors
Offer Period: September 1, 2010 – December 31, 2010. Click here to learn more.
Free Hot Dog lunch and Sylvania Promo! Save 20% off your counter order.
Come visit the new counter at Royal Wholesale Electric in San Leandro on Wednesday, August 31st and receive a free hotdog lunch from 11AM to 2PM as we kick off our September promotion: 20% off of all Sylvania products ordered through the counter.Sylvania can make your business shine. See your world in a new light with Sylvania and Royal Wholesale!
Royal Open House was a great success!
Royal Wholesale Electric employees would like to thank all of our customers for stopping by our Open House last Thursday, and to thank all of our vendor partners for participating as well. The turnout was great and it looked like everyone was really enjoying themselves. Some great prizes were handed out and by all accounts the food was excellent. We look forward to doing it again in the near future.

Essential News
Rockwell Automation on the Move event comes to Northern California! Save the Date for February 8-9, 2012.
If you have ever been to Automation Fair then you will be pleased to know we have a local version coming to Northern California! Join us in Modesto for this RAOTM and find solutions geared toward smart, safe and sustainable manufacturing, emphasizing Plant-Wide Optimization — Reach your productivity and efficiency goals by continuously improving operations across your enterprise, and throughout your plant's lifecycle. Sustainable Production — Make your operations cleaner, safer and more energy efficient. Machine Builder Performance — Innovation and differentiation to your machine designs. See how to gain a competitive edge by embracing global standards and improving performance. This will also include Hands-On Labs, Technical Sessions, and Product & Technology Exhibits.
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I4A and L2L are added to the Seminar Series for 2012!
These learning modules are focused on the latest industry-driven issues and topics. Attending a Line-to-Load seminar gives you a great opportunity to learn more about Allen-Bradley Power Solutions through presentations, demonstrations and interactive learning sessions. The learning modules focus on cost-saving panel design techniques, wiring reduction, standards compliance, application-specific solutions, technical reviews, new product advancements and global application considerations, to name a few.
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Panel Perks from Panduit!
Receive a FREE TOOL when you purchase $500, $1,500, or $8,500 in product from any three of these qualifying Panel System Product Lines: Cable Ties & Mounts, Wiring Accessories, Wiring Duct, Grounding Connectors, Terminals & Ferrules, Identification & Labeling, Abrasion Protection, and Power Connectors
Offer Period: September 1, 2010 – December 31, 2010. Click here to learn more.
Read article off-site
Free Hot Dog lunch and Sylvania Promo! Save 20% off your counter order.
Come visit the new counter at Royal Wholesale Electric in San Leandro on Wednesday, August 31st and receive a free hotdog lunch from 11AM to 2PM as we kick off our September promotion: 20% off of all Sylvania products ordered through the counter.Sylvania can make your business shine. See your world in a new light with Sylvania and Royal Wholesale!
Read article off-site
Royal Open House was a great success!
Royal Wholesale Electric employees would like to thank all of our customers for stopping by our Open House last Thursday, and to thank all of our vendor partners for participating as well. The turnout was great and it looked like everyone was really enjoying themselves. Some great prizes were handed out and by all accounts the food was excellent. We look forward to doing it again in the near future.
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New Training Schedule
In an effort to add more training classes to its ever expanding schedule, Royal Wholesale San Leandro has added many more classes to help its customers get their ControlLogix Certificate! Click on the Training link to see the complete schedule, pricing, and pre-test information.
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Announcement: Our new Counter and Will-call area is done!
After renewing our lease we made a lot of changes to our offices, we repainted the building, put up new signs, and created a brand new Counter and Will-Call area. Come by and check it out!
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Royal welcomes new Specialist and Project Manager Eric Hernandez
Royal and CED would like to welcome Eric Hernandez back to our team. Eric will be taking on the role of Allen-Bradley TRC Specialist for Motor Control Centers, as well as being a Project Manager for Water/Wastewater and industrial projects. He will also assist with Drives quotes and pre-sales support. Please ask for Eric to help you in these areas.
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Construction and Royal makeover almost complete!
The Royal makeover is almost complete! We have been working very hard to minimize interruptions so we can provide you with excellent service. If you stop by you'll notice we have a new counter, new paint and signage, and a new layout to our offices so we can streamline operations. Stay tuned for a grand and Royal open house coming this Spring when we complete our counter displays. Check here for updated events!
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New 2011 Calendars are almost gone. Call or email to get yours today!
Our new calendars have arrived and we've had to order more. Whether it's the large 5-month calendar your used to, the desk blotter, photo calendar, or pocket calendars, you may find out by now that they are almost all gone. Call your Royal salesperson to deliver it personally, or stop by and pick it up. Ask for yours today!
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Royal Welcomes home "new" outside salesman Ted Tamborski!
Ted Tamborski, a long time Bay Area electrical account manager has joined the Royal Wholesale Electric sales team. For Ted this is a "coming home" of sorts, after a 11 year absence working for another company. Ted looks forward to working with his friends and coworkers in his "new" career with Royal. Welcome home Ted!
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Royal welcomes Inside Salesman, Mark Ciprian to the team.
Mark Ciprian who previously worked with Ted at another company, also joins our team. Mark is an established Inside Salesman and has a proven track record for managing and handling orders.
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Royal welcomes new manager Jack Grove!
Royal San Leandro is pleased to announce the appointment of Jack Grove to manager. Jack brings to Royal his many years of experience in senior management with CED and will be a welcome addition to our team. Call Jack to say hello or ask for him when you stop by.
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Brian Thomas gets promoted to Technical Resource Center Manager!
Brian Thomas, PAC, Controller,and Software specialist has taken on the additional role of TRC Manager. Brian has excelled in his field and is looking forward to this new challenge.
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Longtime salesman Joe Helfrich retires.
After 25+ years with Royal Wholesale, Joe Helfrich has retired. We wish Joe, Kathy, and family the best in the next chapter of their life. Joe will be missed by all of us who have known him over his long career at Royal.
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Manager Bob Ericksen retires.
Bob Ericksen, after 7 years with Royal Wholesale Electric, retired last Friday, March 26th. He will be missed by the employees of Royal, friends, and business acquaintances alike. We wish Bob and his wife Carole the best of luck in their Golden Years!
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New Royal Repair Services webpage is finally here!
Often our customers contact us by phone to get their components remanufactured or to purchase an exchange part. Coming in March, the new Repair Services webpage will be available for our customers to schedule repair pickups, search for exchange or remanufactured items, and look at other options to make sure they are keeping their plant running at peak efficiency! Check back soon.
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